Link building is an SEO technique aimed at increasing the number of incoming links to a website. The purpose of this practice, in essence, is to increase the popularity of the site in question, wrapped to give greater authority to the source, others for purely commercial reasons.
Not all links (backlinks) are the same. Some help you improve your ranking in Google, others can bring you important traffic to your goal, others can have a negative effect on SERP. So the link building work must be done professionally.
A backlink is a hyperlink that points to a specific web page. Backlinks play an important role in calculating the popularity of a web page, called "link popularity". In particular they are among the factors that the engines take into consideration to generate the search results.
Making Link Building, creating effective backlinks, has always been the best way to have a good ranking on search engines .
We analyze 3 practical link building techniques to be included in your SEO strategy to improve the positioning of a page or website and get more visits.
- Link Rotti
- Guest Posting
- High quality directory
What is the broken links method?
The broken link method is more popular in link building activities. Repairing broken links means that you will need to replace the original URL or a new URL, which I will discuss here.
In general terms SEO, link building can be divided as back links and broken link building.
Broken links are more relevant, because they are more specific.
Another reason is the fact that this strategy literally makes the Internet a better place because it eliminates errors. Search engines pay special attention to this, which means that your link building strategy will be appreciated and rewarded with more organic traffic.
The definition is that you help webmasters replace broken links and thus have more relevant and better content on their websites.
At the same time, they will link to your websites, which is a mutual benefit.
How to find broken links?
The first and the main step is to find broken links. There are numerous ways to do this, but not all of them are equally effective. Be sure to always look for broken links on websites that are relevant to your business, service, or niche!
The three methods, commonly used and therefore highly recommended, concern the targeting of potential broken links with keywords or links or direct URLs.
However, the first strategy or method, if you prefer, is the best. It is the simplest and gives you the best results in a short period of time.
All you need to do is search for specific keywords on Google, find pages of resources, check them and get information about the owner. After that, the procedure is much simpler.
How to search by keywords?
This is the first, true step in the search for the keywords mentioned. Keep in mind that if you make a mistake here, the whole guide and the whole process will be useless.
However, you should start looking for:
Category-based keywords – Means you should use keywords that will be chosen based on your niche, not directly at your service or product.
Generic keywords – An equally important step is to search for keywords that could fit into the sector you are looking for, but not in the specific field of expertise.
Once you've searched and discovered all the potential websites that can be used, it's now time to accumulate the results for each sentence. We recommend around 100 results per search, which means you will need time to complete the task!
Extract the 404 links
This step involves obtaining all links from the search results pages previously collected. The main idea is to extract the links and check them for 404 errors. The best thing to do here is to download and copy the links with a tool known as a code controller. All connections with 404 will be displayed.
Choose the most appropriate link
Once you've collected a small base of broken links, it's time to choose the right ones. Here, I can help you by dividing the process into two parts:
The main objective is to find a large number of back links linked to a specific page. In this case, more links mean better success.
The relevance is the next best thing. Be sure to check the links with the Way Back Machine. In simple terms, this tool gives you a better idea of cached URLs and URLs that are not blocked by web crawlers.
It's really an impressive method that actually offers enormous potential. Furthermore, it is also possible to manually check the linked pages to see the quality of the content. The point is to get the most relevant links!
Use Majestic SEO, Open Site Explorer to get a complete list of links back to the destination website. The strategy is the same as a case with keywords and the steps are the same.